Selling luxury homes while maintaining a sizeable profit margin is a unique challenge. Since you’re appealing to a smaller pool of buyers, your luxury home requires more than just specialized décor and certain flair to impress. You need the luxury home to be worth every penny, which means convincing the buyer that every feature that’s installed on the property is top-of-the-line and a hefty investment.
If you’re unsure how to do that, here are some tips to help you sell your luxury home for the price you seek!
– Know the Properties You’re Competing With
While the COVID-19 pandemic may have halted the efforts of the real estate industry to buy and sell properties quickly, this doesn’t have to spell disaster. Take this opportunity to study your competitors. The NC luxury home market is one of the five notable luxury housing markets in the country. So, you’ll likely receive plenty of offers when the market picks up, and you want to be sure you know the prices these buyers are looking for.
– Work with an Expert
When dealing with high-end buyers, have an expert realtor with you. Keep in mind; luxury property buyers expect a white-glove service, i.e., they want to receive professional services and have the paperwork done efficiently. Keeping them waiting for a call because you’re still organizing the paperwork or aren’t negotiating properly will have the potential party lose interest.
– Invest in Your Property Photos
A picture is worth a thousand words. What do your home’s views say?
Instead of taking images with your smartphone and putting them up online, hire a professional real estate photographer. They’ll know the best angles, the best lenses, and the right visuals to present to show the property at its best.
– Show Off its Luxury Features
Remember that North Carolina is one of the hottest markets for luxury real estate; for any luxury amenities that you may have, other properties might have something better. But, if you have luxury features such as heated floors, a private elevator, smart home technology or a library, make sure you keep these details front and center when staging your property.
Note: Don’t forget to show off the view. The first thing most buyers will do is go check out the view, then come back inside and explore. If there’s a view, highlight it within the first three lines of your listing.
– Follow the Trends
Luxury housing isn’t just limited to mega-mansions or private estates anymore. At present, millennials are the largest group of home buyers, so appeal to them by converting your home to be less ostentatious and more discreetly affluent in style. Incorporate energy-efficient, eco-friendly and smart home features, and highlight community amenities such as a sauna or spa nearby. Even if the property is smaller, these features will more than do enough to bring in potential buyers.
Are you looking for a real estate agent in Fayetteville, North Carolina? Get in touch with Phillip Fehler of Fathom Realty, an expert realty service in Fayetteville and Fort Bragg. Call (910) 381-1341 to get in touch.